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Founder’s Story

Arista Excellence Founder and President Vijay Atawane is an entrepreneur and designer with over 25 years of product development and commercial leadership experience.

In 2014, Vijay began experiencing severe discomfort and nagging pain in his lower back. The doctors diagnosed it as spondylolisthesis — essentially a forward slip of one vertebra relative to another.

Despite trying different seat cushions to gain relief from his lower back pain, none of them were effective. So, he decided to do something about it himself.

Three years of development, two design patents, and countless iterations later, the AristaComfort cushions were finally up to Vijay’s engineering standards. And, most importantly, they worked. Now, he is on a mission to share his idea with others just like him, all over the world.